If you’re waiting for the future of website design, we have news for you.
It’s already here.
As a leading interactive agency in Nashville, it is our job to convince clients that responsive is how their new website should be developed. If we don't, we are creating a website that is already outdated.
Mobile browsing has already surpassed desktop browsing. Yes, seriously. And that means if your website design or redesign doesn’t take mobile conversion and brand engagement into consideration, you’re missing out on potential customers.
When consulting with clients, one of the most important elements we consider is how to maximize traffic and ultimately drive conversion. And our recommendation is always the same – responsive design.
What is responsive web design? It’s the evolution of mobile compatibility. Instead of having multiple versions of your website optimized for iPhone, Android, tablet and desktop, your website re-formats itself automatically, based on the user’s screen size.
It is one website, formatted to work on any device. It also allows interactivity on a mobile device that isn’t possible on a desktop, further enhancing the user experience with your brand.
And it’s likely costing you money. Don’t believe us? Consider this example.
A single mom is driving to pick up the kids from school and suddenly remembers she needed to schedule a plumber to fix a leak. A quick Google search from her phone returns 10 plumbers. She clicks the first result ... but he doesn’t have a responsive website. So she can't find – let alone click a simple link – to make the call to schedule.
She goes back to Google, clicks the next result ... and there, prominently displayed, is information about the plumber, his services and pricing. A quick scan of information validates the brand, and there's a phone number formatted for a simple click-to-call.
She calls and schedules the appointment. And that plumber made money ... while the first plumber lost the opportunity simply because of a lack of responsive design.
That’s why responsive design is so important. It’s not just cool new technology. It’s crucial to your bottom line. And it’s the right decision for your business.
Image Credit via Flickr: Lars Plougmann