It’s OK, Nashville. We’re just as tired as you are after last night’s storms. Nothing like being jolted out of bed at 3 a.m. by tornado sirens, right?
(If you’re totally running on coffee and other highly-caffeinated beverages today, we understand. So are we. And our thoughts are with those who suffered significant damage in our area last night ... as well as those who are still dealing with storms today.)
But our coffee-infused thoughts this morning turned to something that as interactive marketers and communicators we need to always have in the backs of our minds.
If something bad were to happen – to our brand, our business perception, our social media efforts - are we prepared?
We should be. Crisis communication is an important – but often overlooked – area of our communication and marketing strategies. Even your website design should take the unexpected into consideration.
Just like with last night’s storms – and if your Twitter stream is like ours, you noticed lots of people tweeting from closets and bathtubs – most people have an emergency weather plan. You know where you’re going, what you need to take with you and you set some sort of emergency weather device to wake you up if necessary.
If you don’t have a plan in place for crisis communication, take time this week to sit down with your team and put one into place. Who is responsible for composing and delivering the initial response? Is that response distributed via a press conference or a press release? What happens after that? How do you counteract the negative publicity?
By putting a plan in place now, you won’t be running around in the dark trying to find your shoes and flashlight when the tornado sirens start sounding.
Need some help putting together your plan? That’s what we’re here for. Let us know how we can help facilitate your discussion to get your business ready for the unexpected. (And go ahead ... go pour yourself another cup of coffee.)