Top 
Saturday, April 19, 2014
on marketing some thoughts

So, we’re three days into the new year. Have you broken your resolution yet?

Yes, we know what you’re thinking: Why so negative?

Why do we belittle resolutions? Is it because they’re so hard to keep? Or because we’re simply tired of hearing about them? Or because no matter how hard we try, we fail miserably, so everyone else must be in the same boat, right?

We’ve all done it. If you’re a regular gym-goer, you’re annoyed by the “resolution people,” who will overrun your equipment for three weeks or so, then disappear forever. We’ll be happy when they’re gone, we say.

Setting goals at the start of a new year is a tradition. Goals can be lofty and wide-reaching. Other goals are simple and short-term. (We know the short-term goals quite well. Ask us about how several TFF team members set a goal of simply getting out of the Christmas week blizzard in the Midwest and making it back to Nashville.)

But a goal is a goal, whether it’s one for you or one for your business. And yes, they can be hard to keep. That’s easily ascertained, simply by the number of articles written over the last 72 hours offering advice on how to keep your resolution this year.

Hannah Walters of Scientific American writes that the best way she’s found to not break a resolution is to simply not talk about it.

"The act of announcing what you aim to do to friends and family — and hearing their approval — provides similar satisfaction to achieving the goal," she writes, citing a 2009 study published by New York University.

Gary Belsky writes in Time Magazine that practicing the behaviors necessary to complete your resolution before actually tackling the goal itself is the key to success.

His concept is based on a study of women trying to lose weight. Instead of going straight for the dieting, the women learned habits and behaviors that would required through the dieting period eight weeks before beginning the diet.

"By first identifying the thought processes and skills you’ll need to maintain your commitment, then 'practicing' those before you begin the hard work of changing behavior, you might be better positioned to carry your resolutions through," he writes.

Or how about Lisa Evans' widely-retweeted post on Entrepreneur, offering four tips for keeping your resolution as recommended by author Mark Murphy.

Murphy's suggestions included making your goals more challenging and creating an emotional attachment to your goal, among others.

So, lots of recommendations for success are out there. Yet we continue to assume that everyone that makes a resolution at the start of the year will fail.

Here’s a novel concept: Maybe it’s time we started encouraging each other to not fail.

Crazy, right?

Or, as one friend so aptly wrote on Twitter, "All I've seen on my (timeline) all day is whining about 'resolutioners.' How about an 'Awesome! Keep it up! It's worth the effort!'?"

If we’re all in this resolution boat together, so to speak, if we band together as a group – or maybe even as a city or a business community – isn’t it possible that we could be crazy enough to actually, gulp, succeed at reaching our goals in 2013?

Scary, we know.

So, how about it? What are your goals this year? Let’s make them happen, shall we?

Blog Archive

A UX Discussion, Part II: How We’ve Changed

After two members of the Ten Fast Feet interactive agency team returned from a user experience design workshop, led by noted interaction designer Janice Fraser, our team worked together to re-imagine our UX process for our clients. In Part I, Dylan Mullins, our creative and accounts director, and...
Read More...

A UX Discussion, Part I: What We’ve Learned

As the summer was just getting underway, two members of the Ten Fast Feet interactive agency team jumped in a car and went back to school for a day to learn more about user experience design. Dylan Mullins, our creative and accounts director, and Brianna Reed, our designer, headed to Jackson, Tenn.,...
Read More...

The Video Process: Mobile Apps

Technology has become an important part of the video production process. While the actual cameras and editing equipment are integral pieces, one of the newer trends is the use of mobile and native apps. During our recent video production for our startup client, RegistryBin, we tried out two iPhone...
Read More...

The Video Process: Planning and Pre-Production

Though we tend to think of the video creative process as spontaneous and inspired, the reality is that the fruits of creativity are most often the result of careful planning, thought, and a lot of to-do lists. You may not notice it, but it is there behind the scenes. Step by step, one actionable task...
Read More...

The Story of JobClocker

A couple of weeks ago, we announced the official launch of JobClocker, a web application and mobile app system designed to simplify...
Read More...

On Our Radar: Pizza, Misconceptions, and Graphene

Because we’re an interactive agency, full of extremely creative and really smart people, it’s not "all work, no play" around here. True, we don’t have interoffice mail to have fun with. (Raise your hand if you’ve received a golf ball or a melted chocolate bar in a large brown envelope in the...
Read More...

TFF Designer to Sit on Marketing Panel

The weekend is here, and while a good portion of our team is taking a much-deserved break from web design and development (for at least a few hours, anyway), one of us is going to help teach some fine folks about marketing at an event here in Nashville.
Read More...

What to Do When the Power Goes Out

So, what’s an interactive agency to do when the power suddenly goes out in downtown Nashville? Great question. We happen to know the answer to that, because it happened on Tuesday.
Read More...

Video Reel: Taking Web Design to Another Level

As a Nashville web design and interactive agency, we quite frequently have the opportunity to work on multifaceted projects for our clients. This typically involves strategy, design and development of a new website, but in many cases it also includes a video component as well.
Read More...

Catching Up and Catching Our Breath

It’s certainly been a busy month here at Ten Fast Feet, and not just because of all the awesome web design and interactive projects we’ve been working on. We’ve hosted an event with the winners of our startup initiative as the guests of honor, met lots of amazing people and even had a couple of...
Read More...

The Process of Our Process: A Mural in Time-Lapse

When an interactive agency takes up residence in a former law office in downtown Nashville, there’s a bit of, well, redecorating that needs to happen. Little by little, however, the place is starting to take shape. It’s feeling much more creative, with the orange ceiling in the conference room,...
Read More...

A Reception for Separate Six

It began as a simple conversation. What if we, as an interactive agency, were to help one Nashville startup? Give them a "Leg Up" on the competition, so to speak. That conversation became a reality when Ten Fast Feet announced its inaugural "Leg Up" initiative in February, awarding one startup with...
Read More...

How Technology is Changing the Law

We live in an age where technology is helping lead new innovation. But when was the last time you thought about how technology affects law, outside of patent and copyright law? Things like your personal and civil rights are being affected daily, thanks to cutting-edge technological developments.
Read More...

Much Ado About Nothing: Starting Content Strategy from Scratch

Good website design requires a good content strategy. That’s a concept that we try to drive home with our clients here in Nashville at Ten Fast Feet. Even though we’re an interactive agency – and we can make your website look fantastically professional and responsive by device and all that cool...
Read More...

The Winner of 'Leg Up' is ...

Nearly two months ago, the team here at Ten Fast Feet announced something that it has never done before. An initiative, dubbed "Leg Up," that would help one Nashville-area startup with up to $20,000 in user interface and experience, web and graphic design along with business logic and development...
Read More...

Behind the Scenes: Superior's Inspirational Photo Shoot

When it comes to website design and development, photography plays a crucial role. Whether they're stock images or contributed photos from the client, pictures can drive the direction for a site, from the look and feel and even the mood the site portrays on the user. The photos are inspirational. It’s...
Read More...

The Circle of Interaction Design

Years ago, a colleague of mine at a recording studio in Pittsburgh was preparing his application for a master’s program in music composition at Carnegie Mellon. His project was an original composition of music. It was very ambient and not rhythmic and featured synthesized and orchestrated sounds. Over...
Read More...

Alternate Reality Games: An Alternate Take on Marketing

What happens when gaming, entertainment and promotion collide? An alternate reality game, or ARG. An ARG is a type of storytelling that transcends media boundaries and is used to promote a product, service, business or event using the real world as an interactive platform. It’s a relatively new and...
Read More...

Finding Inspiration for Creative Projects

Pop into the Ten Fast Feet creative room on any given day in our Nashville office, and you'll find us working on various video projects and designing websites and mobile apps ... or writing and organizing content for our latest client projects. There's a lot of collaboration and discussion,...
Read More...

Flexible Content Management? Yes, Please

There are countless articles and blogs comparing the most popular open source content management systems: Drupal, Wordpress, and Joomla. All three have strengths and weaknesses, but at this point in the game, most of the major flaws among them have been ironed out. What we’re left with is more of a...
Read More...
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
Contact