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Saturday, May 25, 2013
on marketing some thoughts

We may be just a little biased, but we at Ten Fast Feet think Nashville is a pretty fantastic city.

And no, it’s not just because of that little primetime soap opera TV show you may have heard about.

Suddenly, Nashville has become an "it" city.

It’s been named as the 14th best city in the country to host a meeting or conference, according to Cvent marketing.

The Nashville food scene (which we’ve long agreed has been awesome) has been profiled recently in the New York Times and the Boston Globe.

Business Insider thinks Nashville is one of the 15 up-and-coming cities for the future, ranking it among other hot spots like Austin, Seattle and Portland, citing its rapidly growing job market.

Heck, even the Grammy Awards, more accustomed to the bright lights of Los Angeles than the neon glow from the honky tonks of lower Broadway, brought the Grammy nominations concert to the Bridgestone Arena earlier this month.

But Nashville has also become a technology center ... an "IT" city, if you’ll pardon the poor attempt at humor.

Not only was it named one of the best cities for tech jobs by the Praxis Strategy Group, but the state of Tennessee was named one of the best in the nation in its use of digital technology.

That technology boom is something we’re obviously excited about. And the growth continues this week, as several new startup companies make their pitches to potential investors ... in yet another celebration of Nashville’s growing geekiness.

The Nashville Entrepreneur Center will hold Investor Day for its third cohort of companies on Dec. 13.

According to SouthernAlpha, the companies represent a wide spectrum of business, ranging from healthcare to music.

"Going through the EC’s program forces you to realize and address any holes that you have in your business," Jaime Bailey, the CEO of cohort company Initial State Technologies, told SouthernAlpha. "For us, we are leaving the program with a stronger team, stronger business model, and a validated value proposition for our customers."

Strong business models for new technology companies launching in Nashville? That’s music to our ears.

And that’s good news for all of us in Nashville. Especially for those of us who don’t mind being a little geeky.

Blog Archive

Video Reel: Taking Web Design to Another Level

As a Nashville web design and interactive agency, we quite frequently have the opportunity to work on multifaceted projects for our clients. This typically involves strategy, design and development of a new website, but in many cases it also includes a video component as well.
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Catching Up and Catching Our Breath

It’s certainly been a busy month here at Ten Fast Feet, and not just because of all the awesome web design and interactive projects we’ve been working on. We’ve hosted an event with the winners of our startup initiative as the guests of honor, met lots of amazing people and even had a couple of...
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The Process of Our Process: A Mural in Time-Lapse

When an interactive agency takes up residence in a former law office in downtown Nashville, there’s a bit of, well, redecorating that needs to happen. Little by little, however, the place is starting to take shape. It’s feeling much more creative, with the orange ceiling in the conference room,...
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A Reception for Separate Six

It began as a simple conversation. What if we, as an interactive agency, were to help one Nashville startup? Give them a "Leg Up" on the competition, so to speak. That conversation became a reality when Ten Fast Feet announced its inaugural "Leg Up" initiative in February, awarding one startup with...
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How Technology is Changing the Law

We live in an age where technology is helping lead new innovation. But when was the last time you thought about how technology affects law, outside of patent and copyright law? Things like your personal and civil rights are being affected daily, thanks to cutting-edge technological developments.
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Much Ado About Nothing: Starting Content Strategy from Scratch

Good website design requires a good content strategy. That’s a concept that we try to drive home with our clients here in Nashville at Ten Fast Feet. Even though we’re an interactive agency – and we can make your website look fantastically professional and responsive by device and all that cool...
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The Winner of 'Leg Up' is ...

Nearly two months ago, the team here at Ten Fast Feet announced something that it has never done before. An initiative, dubbed "Leg Up," that would help one Nashville-area startup with up to $20,000 in user interface and experience, web and graphic design along with business logic and development...
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Behind the Scenes: Superior's Inspirational Photo Shoot

When it comes to website design and development, photography plays a crucial role. Whether they're stock images or contributed photos from the client, pictures can drive the direction for a site, from the look and feel and even the mood the site portrays on the user. The photos are inspirational. It’s...
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The Circle of Interaction Design

Years ago, a colleague of mine at a recording studio in Pittsburgh was preparing his application for a master’s program in music composition at Carnegie Mellon. His project was an original composition of music. It was very ambient and not rhythmic and featured synthesized and orchestrated sounds. Over...
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Alternate Reality Games: An Alternate Take on Marketing

What happens when gaming, entertainment and promotion collide? An alternate reality game, or ARG. An ARG is a type of storytelling that transcends media boundaries and is used to promote a product, service, business or event using the real world as an interactive platform. It’s a relatively new and...
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Finding Inspiration for Creative Projects

Pop into the Ten Fast Feet creative room on any given day in our Nashville office, and you'll find us working on various video projects and designing websites and mobile apps ... or writing and organizing content for our latest client projects. There's a lot of collaboration and discussion,...
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Flexible Content Management? Yes, Please

There are countless articles and blogs comparing the most popular open source content management systems: Drupal, Wordpress, and Joomla. All three have strengths and weaknesses, but at this point in the game, most of the major flaws among them have been ironed out. What we’re left with is more of a...
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'Leg Up' Deadline Extended

OK, Nashville. We hear you. We've received so much feedback and so many great ideas that we decided to extend our entry window for our "Leg Up" initiative. Our new deadline is Monday, March 4, at 11:59 p.m. CT. "Leg Up," presented by Ten Fast Feet Interactive Agency, will award one startup in the...
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Projection Mapping: What Is It and How Can I Use It?

Projection mapping is one of the hottest trends in video production, which is why we’re not surprised that it has a home in Nashville. The technique, which is an exciting new method of displaying artistic video and images, has primarily been used in large-scale settings. But as a digital agency, we’re...
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Advice for Startups

If you hadn’t noticed already, we’re not just a Nashville digital agency. We’re a marketing agency with a passion for technology and startups. As we’re now just nine days away from closing entries for our "Leg Up" initiative and getting to business selecting...
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Six Easy Tips for Optimizing Your Content

So, you’ve decided you need a new website design. You want your site to have responsive design and super cool functionality, while using cutting-edge technology. You want to reach users and potential...
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Building Community Through a Logo: PCAT's Snowflake 5K

It began as a simple logo design and branding project for a Nashville non-profit. Through professional connections, Ten Fast Feet learned that Prevent Child Abuse Tennessee (PCAT) was considering a rework of their logo for its annual Snowflake 5K run, the largest fundraiser event of the year for the...
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A Spark for GreenPal

There’s so much Nashville web design, web application and startup awesomeness happening right now, it’s tough to keep up. But we’re really excited about the upcoming Spark Nashville event on Feb. 21 at...
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Our #TFFadchat Results: What Worked, What Didn't

It’s arguably the biggest night of the year as the best players in the game showcase their skills in front of a worldwide audience. No, we’re not talking about the football players. We’re talking about the advertisers. As marketers and designers, we enjoy watching the Super Bowl commercials...
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Giving a Startup a 'Leg Up'

The Nashville startup and technology community is rapidly growing. But it’s not easy to be an entrepreneur. We get it. So the team here at Ten Fast Feet wanted to give back to the businesses trying to get off the ground. We’re extremely excited to announce our inaugural "Leg Up" initiative, designed...
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